{"id":22847,"date":"2026-01-23T18:26:12","date_gmt":"2026-01-23T09:26:12","guid":{"rendered":"https:\/\/fujimori.tokyo\/?p=22847"},"modified":"2026-01-23T18:40:19","modified_gmt":"2026-01-23T09:40:19","slug":"%e3%80%90%e5%a4%a7%e5%88%87%e3%81%aa%e3%81%8a%e7%9f%a5%e3%82%89%e3%81%9b%e3%80%912%e6%9c%88%e3%81%8b%e3%82%89%e3%81%ae%e4%be%a1%e6%a0%bc%e6%94%b9%e5%ae%9a%e3%81%a8%e3%80%81fujimori-tokyo%e3%81%8c","status":"publish","type":"post","link":"https:\/\/fujimori.tokyo\/en\/blog\/22847\/","title":{"rendered":"\u3010Important Notice\u3011Upcoming Price Changes from February & Our Commitment to You at Fujimori Tokyo"},"content":{"rendered":"
\n\n\n\n
\"melting<\/figure>\n\n\n\n

A gram of gold.<\/strong><\/p>\n\n\n\n

It is a substance that has walked alongside human history, steadily accumulating enduring, unchanging value within its brilliance.<\/p>\n\n\n\n

Not long after the foundations of Fujimori Tokyo were established in Sangenjaya, Setagaya, in 1973, the price of gold surpassed 1,000 yen per gram, becoming a major topic of conversation across Japan.<\/strong> More than half a century has passed since then, bringing us to the present day.<\/p>\n\n\n\n

As of January 2026, the price has reached 28,000 yen per gram.<\/strong><\/p>\n\n\n\n

\"\"
Source: https:\/\/gold.mmc.co.jp\/market\/gold-price\/#gold_longspan<\/figcaption><\/figure>\n\n\n\n

That's nearly 28 times higher over the past 50 years.\n
\nThis figure, frequently reported in the news, represents more than a simple market fluctuation\u2014it is clear proof of the enduring and extraordinary value of the materials we work with. We take this significance seriously, embracing it as a reflection of the trust our customers place in us.
<\/p>\n\n\n\n

\n\n\n\n


Choosing Fine Jewelry\u2014Now, More Than Ever<\/h3>\n\n\n\n
\"Fujimori<\/figure>\n\n\n\n

In a time when prices continue to fluctuate, we would like to once again share why Fujimori Tokyo is committed to offering jewelry meant to last a lifetime.<\/p>\n\n\n\n

    \n
  1. An Enduring Asset to Be Passed Down Through Generations<\/strong>\n
    \nGenuine gold and platinum never lose their value, even as time passes. The brilliance you wear today can one day be passed on to your loved ones, becoming a tangible asset that carries stories, memories, and family history into the future.<\/li>\n\n\n\n
  2. Lifetime Strength Born from Generations of Craftsmanship<\/strong>\n
    \nWhen gold and platinum are handled and crafted with proper expertise, they offer exceptional durability that can be cherished across generations. Since 1970, our refined eye for selecting materials and our accumulated craftsmanship have brought out the finest qualities of these precious metals\u2014creating jewelry strong enough to remain by your side for decades.<\/li>\n\n\n\n
  3. To Preserve the Memories of This Moment<\/strong>\n
    \nThe resolve and joy you feel when choosing a piece of jewelry hold a value that cannot be measured by price alone. At Fujimori Tokyo, we believe true worth lies not just in cost, but in the richness of the time and memories a piece will accompany throughout your life.<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n


    Toward a Fairer and More Transparent Pricing Structure<\/h3>\n\n\n\n

    Starting February 1, 2026, we will introduce a more detailed pricing structure to ensure fairer and more accurate pricing.<\/p>\n\n\n\n

      \n
    • Separate pricing for platinum and 18K gold<\/strong><\/li>\n\n\n\n
    • Price ranges based on ring size (amount of precious metal used)<\/strong><\/li>\n<\/ul>\n\n\n\n

      The price of our jewelry is determined by three key factors: the amount of platinum or gold used, the level of technical craftsmanship required, and the quantity and quality of gemstones. We believe that clearly communicating what adds value\u2014and how that value is reflected in the price\u2014is an essential part of being honest and transparent with our customers.<\/p>\n\n\n\n

      \n\n\n\n


      What Hasn't Changed: Complimentary Design Consultations<\/h3>\n\n\n\n

      Even as our pricing structure evolves, what we value most remains the same.<\/p>\n\n\n\n

      At Fujimori Tokyo, we continue to offer complimentary design consultations<\/strong> that thoughtfully reflect each customer\u2019s vision, just as we always have.<\/p>\n\n\n\n

      Whether you\u2019re not yet sure what kind of ring you want, or you simply wish to start by sharing your feelings and ideas, our designers take the time to draw out the images held in your heart and transform them into a one-of-a-kind design. We believe that this creative process\u2014listening, imagining, and shaping your story\u2014is one of the most meaningful moments we share with our customers.<\/p>\n\n\n\n

      \"\u76f8\u8ac7\u4e2d\"<\/figure>\n\n\n\n
      \n\n\n\n


      Details of the Price Revision<\/h3>\n\n\n\n
        \n
      • Effective Date:<\/strong> From Tuesday, February 3, 2026<\/li>\n\n\n\n
      • Quotation Validity Period: 1 week <\/strong>from the date of issuance<\/li>\n<\/ul>\n\n\n\n

        *Please note: Due to significant volatility in precious metal market prices, we have set the quotation validity period to one week in order to provide accurate and up-to-date pricing. We appreciate your understanding.
        <\/p>\n\n\n\n

        \n\n\n\n


        Last But Not Least<\/h3>\n\n\n\n

        At Fujimori Tokyo, we don\u2019t simply create jewelry\u2014we craft pieces that shine alongside your life\u2019s journey.<\/p>\n\n\n\n

        For 10 years, 20 years, and even for generations to come, we hope our rings will make you smile and say, \u201cI\u2019m so glad we made this here.\u201d<\/p>\n\n\n\n

        With that wish in mind, we will continue to pour our hearts into every piece, handcrafting each ring with care at our atelier in Sangenjaya, Tokyo.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        <\/p>","protected":false},"excerpt":{"rendered":"

        A gram of gold.\nIt is a substance that has walked alongside human history, steadily accumulating enduring, unchanging value within its brilliance.\n
        \nIn 1973, shortly after the foundations of Fujimori Tokyo were laid in Sangenjaya, Setagaya, the price of gold at the time was 1,000 yen per gram [\u2026]<\/p>","protected":false},"author":6,"featured_media":22858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information"],"_links":{"self":[{"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/posts\/22847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/comments?post=22847"}],"version-history":[{"count":4,"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/posts\/22847\/revisions"}],"predecessor-version":[{"id":22861,"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/posts\/22847\/revisions\/22861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/media\/22858"}],"wp:attachment":[{"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/media?parent=22847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/categories?post=22847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fujimori.tokyo\/en\/wp-json\/wp\/v2\/tags?post=22847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}