A gram of gold.
It is an entity that has walked with the history of mankind and has accumulated an unchanging value in its brilliance.
The foundation of Fujimori Tokyo was laid shortly after in Sangenjaya, Setagaya.1973. At that time, gold broke through the 1,000-yen per gram level, creating a huge buzz throughout Japan. Today, more than half a century has passed since then.
As of January 2026, its price has reached 28,000 yen.
In the past 50-odd years, it has increased by a factor of about 28. These figures, which are reported in the news every day, are not mere market fluctuations, but proof of the overwhelming value of the "materials" we handle. We have taken this weight seriously as the weight of the trust we have earned from our customers.
Daring to get "fine jewelry" now.
Now that prices are fluctuating, let me reiterate the significance of Fujimori Tokyo's commitment to providing "lifetime products".
- Immutable assets" to be passed on to the next generation Real gold and platinum do not lose their value over time. The brilliance you wear will one day be passed on to your family and become a "reliable asset" that will tell the story of history.
- Lifelong "durability" created by accumulated technologies Gold and platinum are durable enough to last for generations when properly handled and tailored, and our proven selection and manufacturing techniques, accumulated since 1970, bring out the best in these materials and give them the strength to stay with you for decades to come.
- To carve the memory of "now The determination and joy of the moment you hold a piece of jewelry in your hands is a value that money cannot buy. More than the price, we wish to cherish the richness of the time we spend together.
fairer and more honest pricing structure.
Effective February 1, 2026, we will be subdividing our pricing structure as follows to ensure fairer pricing going forward.
- Individual settings for platinum and K18 gold
- Setting price ranges based on ring size (bullion usage)
The price of our jewelry is determined by "the amount of platinum and gold used," "the difficulty of the technique," and "the quantity and quality of gemstones. We believe that it is our sincerity to our customers to make clear what and how much it is worth.
What hasn't changed: Design proposals are "free of charge".
Even though our pricing structure has changed, what we value most remains the same.
At Fujimori Tokyo,We will continue to offer design proposals that respond to customers' wishes "free of charge" as in the past.
We believe that the time that the designer spends with the customer is the most important time of the day. We believe that this process is the most important time for us and our customers.
Details of Price Revision
- Revision Implementation Date: From Tuesday, February 3, 2026
- Effective date of the estimate: from the presentation1 week
*Currently, the bullion market is extremely volatile. In order to provide accurate information to our customers, we have set a one-week validity period for quotations. We appreciate your understanding.
Finally.
We are not just selling jewelry, we are creating the sparkle that will support our customers' "future lives".
10 years, 20 years, and on to the next generation. I'm so glad we made it here at that time."
We will continue to put our heart and soul into each and every one of our creations at our atelier in Sangenjaya, Tokyo, so that you can smile at them.
