A gram of gold.
It is a substance that has walked alongside human history, steadily accumulating enduring, unchanging value within its brilliance.
Not long after the foundations of Fujimori Tokyo were established in Sangenjaya, Setagaya, in 1973, the price of gold surpassed 1,000 yen per gram, becoming a major topic of conversation across Japan. More than half a century has passed since then, bringing us to the present day.
As of January 2026, the price has reached 28,000 yen per gram.
That's nearly 28 times higher over the past 50 years.
This figure, frequently reported in the news, represents more than a simple market fluctuation—it is clear proof of the enduring and extraordinary value of the materials we work with. We take this significance seriously, embracing it as a reflection of the trust our customers place in us.
Choosing Fine Jewelry—Now, More Than Ever
In a time when prices continue to fluctuate, we would like to once again share why Fujimori Tokyo is committed to offering jewelry meant to last a lifetime.
- An Enduring Asset to Be Passed Down Through Generations
Genuine gold and platinum never lose their value, even as time passes. The brilliance you wear today can one day be passed on to your loved ones, becoming a tangible asset that carries stories, memories, and family history into the future. - Lifetime Strength Born from Generations of Craftsmanship
When gold and platinum are handled and crafted with proper expertise, they offer exceptional durability that can be cherished across generations. Since 1970, our refined eye for selecting materials and our accumulated craftsmanship have brought out the finest qualities of these precious metals—creating jewelry strong enough to remain by your side for decades. - To Preserve the Memories of This Moment
The resolve and joy you feel when choosing a piece of jewelry hold a value that cannot be measured by price alone. At Fujimori Tokyo, we believe true worth lies not just in cost, but in the richness of the time and memories a piece will accompany throughout your life.
Toward a Fairer and More Transparent Pricing Structure
Starting February 1, 2026, we will introduce a more detailed pricing structure to ensure fairer and more accurate pricing.
- Separate pricing for platinum and 18K gold
- Price ranges based on ring size (amount of precious metal used)
The price of our jewelry is determined by three key factors: the amount of platinum or gold used, the level of technical craftsmanship required, and the quantity and quality of gemstones. We believe that clearly communicating what adds value—and how that value is reflected in the price—is an essential part of being honest and transparent with our customers.
What Hasn't Changed: Complimentary Design Consultations
Even as our pricing structure evolves, what we value most remains the same.
At Fujimori Tokyo, we continue to offer complimentary design consultations that thoughtfully reflect each customer’s vision, just as we always have.
Whether you’re not yet sure what kind of ring you want, or you simply wish to start by sharing your feelings and ideas, our designers take the time to draw out the images held in your heart and transform them into a one-of-a-kind design. We believe that this creative process—listening, imagining, and shaping your story—is one of the most meaningful moments we share with our customers.
Details of the Price Revision
- Effective Date: From Tuesday, February 3, 2026
- Quotation Validity Period: 1 week from the date of issuance
*Please note: Due to significant volatility in precious metal market prices, we have set the quotation validity period to one week in order to provide accurate and up-to-date pricing. We appreciate your understanding.
Last But Not Least
At Fujimori Tokyo, we don’t simply create jewelry—we craft pieces that shine alongside your life’s journey.
For 10 years, 20 years, and even for generations to come, we hope our rings will make you smile and say, “I’m so glad we made this here.”
With that wish in mind, we will continue to pour our hearts into every piece, handcrafting each ring with care at our atelier in Sangenjaya, Tokyo.
