We reopened in September, and the shop has gradually taken shape.
We'd like to introduce you to our store, packed with our carefully curated selections.
First, the entrance—the face of the store.
Can we make the entrance a sliding door?
I consulted with the construction company on a whim, and they readily agreed, resulting in a calm and Japanese-style entranceway.
There's certainly no tension like that felt when entering a tea room, but opening the quintessentially Japanese sliding door makes the staff stand tall.
Now, what should we do about the sign?
I'd prefer a soft material rather than a stiff sign.
I had been thinking vaguely.
Cloth...? A noren?
The image of a traditional Japanese confectionery shop's noren curtain.
Combined with the image of gallery and museum captions
This tapestry is now complete.
Using fabric woven in plain weave with thick and thin threads, commonly used for festival costumes,
The English text introduces the sentiments that Fujimori Tokyo holds dear.
I love the balance between the softness of the fabric and the pleasant tension reminiscent of a gallery.
The store's interior evokes the image of an art room.
By using unvarnished antique furniture, I wanted to express that sense of excitement from the art room that lingers in the back of your mind.
New things, inherited things
The thrill of creating something small yet substantial.
I cherish that feeling.
The one thing I'm most particular about is definitely the herringbone flooring.
I'd always dreamed of having herringbone flooring, so I decided on it right away.
And what I absolutely won't compromise on is the unpainted finish.
By unifying the wood for furniture, window frames, and doors in an unfinished state, the space achieves a workshop-like character while maintaining a soft and refined atmosphere.
We also selected each piece of antique furniture from Japan and France by visiting to see the actual items or making inquiries.
The key is not new furniture, but carefully maintained old furniture.
’Passing on the tradition of jewelry making’
Rather than shiny new furniture, we wanted to express Fujimori Tokyo's philosophy by passing on pieces that have been cherished and well-used.
While jewelry that makes you feel like you're reaching beyond your comfort zone is lovely, we hope you'll cherish pieces that let you express your true self day after day for years to come.
By the way, the staff—both adults and children—painted the plaster walls together.
It has become a wall with a fine character, and I've grown quite attached to it.
The main table features a transom-like motif, giving it a particularly striking presence.
This was something I'd been using long before the renewal, but I've finally managed to blend it in with the surrounding atmosphere.
The bench was once used in a church, and my favorite feature is the bookstand attached to the backrest.
It's very spacious, so families with children or groups of friends can sit together comfortably.
This elegant black display case is also a restored piece of antique Japanese furniture.
Not only does it look cool, but its six drawers also offer outstanding storage capacity.
An old scale passed down from a craftsman we've known for over 50 years, since the very beginning when we established the Fujimori Tokyo workshop.
You can feel the weight of time accumulated here, creating an atmosphere that's anything but ordinary.
The large display case, sitting right in the middle of the room, has a beautiful presence no matter where you look at it.
It also has depth, making it a superb piece that's very easy to display.
The shafts supporting the glass panels inside the showcase are also made of wooden lathe legs.
The pleasing shape makes a nice accent in a simple showcase.
We have new pieces and bridal items on display in two showcases, so we'd be delighted if you could take your time to look around.
We searched high and low for the perfect work desks for our staff and finally found just the thing!
The rugged desks, reminiscent of an art room, are conveniently sized for 3-4 people to work at.
Like the entrance sliding door, the window frames are also made of unfinished wood.
Soft natural light filters through the frosted glass.
The diploma from the French art school belongs to Fujimori Hiroshi, founder of the workshop.
Information about the group exhibition in Paris is also displayed.
We paid special attention to the lighting, including the brass light at the entrance and the stand light reminiscent of traditional Japanese sweets.
Every angle is picture-perfect.
Through countless creations and encounters, may this space become a place where we can build wonderful times together.
We look forward to welcoming you to the newly launched Fujimori Tokyo.
Designer Tomoe Shoda
