Why Choose a Sapphire for Your Engagement Ring

A New Choice: Color Gemstone Engagement Rings

For generations, diamonds have been the traditional choice for engagement rings. But times are changing, and a new trend is gradually gaining popularity: color gemstone engagement rings.

Inspired in part by engagement rings worn by celebrities around the world, more couples are choosing colored gemstones to express their individuality and create a ring that feels truly personal and distinctive.

Among these gemstones, sapphire has become one of the most popular choices for an engagement ring.

Three Reasons Why Sapphire Is Chosen

1. A Beautiful Color Perfect for Pledging Eternity

The deep, clear blue has long been a symbol of "sincerity," "truth," and "eternity." There may be no more fitting color for a ring pledging a couple's future together. Beyond just blue, sapphire's appeal also lies in its wide range of colors, as discussed later.

2. Strength with Hardness of 9 — A Ring to Be Passed Down

Gemstones are rated on a 10-point scale for scratch resistance.

Sapphire is a gemstone with a hardness of 9, second only to diamond. It's strong enough for daily wear and reliable as jewelry to be passed down through generations. An engagement ring is not just for that day—it's something you'll have with you for decades to come. That's why the durability of the stone itself is an important point not to overlook.

3. High Design Freedom

It's easy to assume that colored stones have fewer processing options, but in fact, sapphire can be set in various ways, including bezel settings. From distinctive designs that showcase the stone's color to classic designs combined with diamonds, the options are more abundant than you might imagine.

Bezel-set yellow sapphire — With no prongs, there's less catching, creating a modern impression

Sapphires from Fujimori Tokyo: Three Faces

Montana Sapphire: Popular Now

When you think of sapphire, a deep blue color comes to mind
More precisely, cornflower blue is said to be the finest sapphire color.

However, sapphires mined in Montana, USA, have vibrant, diverse colors different from the typical image of sapphires.

While general sapphires have uniform color throughout a single stone, Montana sapphires feature multiple colors—blue, green, yellow—blended together within one stone. Montana sapphire is chosen today precisely because of these naturally created watercolor-like color variations, where no two stones share the same color.

Montana sapphire's charm lies in its expressive, multifaceted colors that are hard to pin down

Hexagon-cut Montana sapphire — The uneven coloring is a beautiful natural landscape created by nature

Padparadscha Sapphire with Its Beautiful Coral Color

Swaying between pink and orange, a coral color like a sunset. With a name meaning "lotus flower," padparadscha sapphire has been beloved by collectors worldwide for its rarity.

It's also recommended for those who think "cool tones aren't really for me" — a warm color option.

You can find your favorite Padparadscha - those with strong pink tones or strong orange hues
Ring Collection “Verse” - Created from your Padparadscha Sapphire”

Rare, unheated sapphires

Most sapphires in circulation on the market undergo heat treatment to enhance color and clarity. Among these, unheated sapphires that retain their color from the time of mining are extremely rare. They are chosen by those who value the story that the stone itself carries.

Sapphire vs Diamond — What's the Difference?

The very image of "engagement rings are diamonds" is actually a relatively new convention in the jewelry world, having spread only after the 18th century when cutting techniques developed and brilliance could be maximized.

In terms of hardness, while diamond is the hardest gemstone in the world, sapphire ranks second. Though the numbers differ by one, sapphires possess sufficient strength for everyday wear and to be passed down through generations.

In terms of price, since sapphires don't need the same level of brilliance and hardness as diamonds, you can obtain high-quality stones at relatively affordable prices. With the same budget, you can choose a single stone of even higher quality.

While diamond symbolizes ”eternal and unchanging love,” sapphire's color overlaps with the sky and sea, symbolizing "great love," "sincerity," and "truth." There is also a tradition that when a bride wears sapphire as "something blue," it brings happiness.

Rather than one being superior to the other, the joy of choosing comes down to this difference — what kind of story do the two of you want to put into your ring?

Ring Collection “Epoque” - Diamonds and Sapphires”

What Fujimori Tokyo Can Offer

Our sapphires are personally selected and purchased one by one by our designer at gem shows in Tucson and Hong Kong. These are carefully curated sapphires discovered from among a veritable mountain of gemstones filling the venue.

Since we select with our own eyes without going through a middleman, we have many unique stones that you won't find elsewhere. Color, clarity, and the stone's character.

You can directly select a one-of-a-kind stone that you won't encounter in mass production.

The purchasing process at Tucson, the world's largest gem show

And it is precisely because we are a long-established atelier founded in 1970 that we can integrate the carefully selected sapphire into just one unique ring design.

Colored stones vary in shape and depth from one another, even with the same carat weight.

That is why our atelier designs from scratch according to each stone's individuality, finishing it into the perfect ring for the chosen gemstone. Because our craftsmen with over 20 years of experience meticulously set the stone with full knowledge of its characteristics, the ring becomes one that can be passed down through many generations.

Every process is carried out one by one, carefully and thoroughly. This is why we require three months for production. These three months are the time when your one-of-a-kind ring takes shape. Please look forward to it.


The color that pledges eternity, the strength to be passed down, and design freedom.

Sapphire is a stone that will increasingly be chosen by couples seeking authenticity in their engagement rings.

We always stock over 30 sapphires in our showroom.
Why not find your favorite piece and make the jewelry creation process itself a cherished memory?

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